Browsing All Posts published on »July, 2010«

World’s first Social Magazine

July 27, 2010

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On the 21st July, Flipboard made the list…. Which list? You know! THE list… Twitter’s trending topics. And that’s not a shabby start for the self proclaimed “World’s First Social Magazine”. In fact, the hype was so hot around the App’s launch that the rush to grab a piece of the action meant that servers… [Read more…]

New Marketing Portal Alert!

July 22, 2010

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Today I came across a unique and ingenious marketing portal involving barcodes. Stickybits is a website and free iPhone application which allows the user to scan barcodes using their cameras. (Yes! This does even work on the blurry camera of the original iPhone 3G). The user can then attach any digital content they want to… [Read more…]

Beware the Wrong Fridge

July 21, 2010

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I came across this fantastic flashmob style stunt today by New Zealand based beverage brand Primo. The only successful flashmob I personally have witnessed is the famous danceoff in Liverpool St station by T-Mobile. This imaginative and guerrilla style tactic is not exploited enough. Primo used the technique to encourage its consumers to ‘choose the… [Read more…]

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